UX (user experience) design is a popular business buzzword right now — but what does it really mean? And how can your business benefit?
Essentially, UX designers take a holistic approach to creating a new product or service, focusing on the way they’re used rather than just how they look. It designs the user experience from beginning to end, and encompasses all customer touch points in between.
Design isn’t finished until somebody is using it.Brenda Laurel
Why UX design is important?
UX Design increases the conversions on your website.
It has been proved that optimized usability and accessibility of a website have an incredible effect on customer satisfaction. A well-planned user experience can increase the visitors’ willingness to buy your products or services by 400%.
That means getting into partnership with a professional UX design agency is very important to grow your business with higher conversion rates.
UX Design will boost your SEO rankings
That’s right, Good UX design can result in healthy SEO rankings. Google themselves actively promote great user experience in their search results. After all their own goal is to provide users with the best answer to their questions as quickly as possible by serving up the most relevant information.
The common goal of SEO and UX activities is attracting more people to the target website and deliver a satisfying user experience with related content, a user-friendly interface, and well-designed structure.
UX Design will create trust and credibility
Most of the people search for a product or a service for a while before trusting a company and making a purchase. Enhancing customer engagement or creating credibility is not so easy for businesses, especially for the ones who are new in the market.
How can your potential customers trust you? Give them some robust reasons for choosing you among other competitors when they visit your website through any platform or search engine.
UX Design reduces costs and saves time
It is important to apply an effective UX design for your website because it will reduce the costs and save your time significantly. In particular, the initial stage of product development must be planned with the right UX design because restructuring the product and website after the launch will cost more.
As an essential part of the process, user testing is also another way of cost-efficient product development. It consists of evaluating a product through research on a sample group of users.
UX Design increases revenue
According to recent studies, there is a great increase in the revenues of the businesses which get into partnership with an experienced UX design agency because it facilitates visitors to pay for the website and suggest the products to other people. So, UX design is a terrific strategy for word-of-mouth advertising that will increase your revenue in the long run.
A well-prepared UX design also encourages your potential customers to buy your product by reducing their reluctance to leave the rival companies.